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Passionate supporters of Taylor Swift are sparking a remarkable surge in visitor numbers at a German art institution that displays a painting of the Shakespearean character Ophelia, recently referenced in a track and video clip from Swift's recent record "The Life of a Showgirl".

The Hessische Landesmuseum in the mid-region German urban center of the German city saw hundreds extra patrons than normal over the past weekend, as fans aimed to see the original depiction of the portrait that starts the visual for "Swift's new song".

In the music video, which has been viewed exceeding 65 million times on YouTube, the painting transforms, with Swift at its core.

"We are delighted by this focus - it's very enjoyable," a gallery official commented.

The representative noted that one family had journeyed from the upper German urban center of this major city, a extended journey from there, while some of the guests were international visitors from a local army base.

The representative clarified that fans learned the historical artwork - estimated to date to the turn of the century - was there when the institution staff, observing the resemblance, put an invitation on their website inviting any the singer's followers to join a dedicated museum walk.

The story then went viral across social media, the museum said.

Social media posts explaining the portrait's location garnered many thousands of likes, far higher than the approximately one hundred of likes that most of its updates typically obtain.

In the classic play, Ophelia, his beloved, a adolescent noblewoman from this nation, goes mad and submerges.

While less well-known than the famous portrait of the same character, the depiction also depicts a lady in a elegant garment lying drowned in a body of water, encircled by blossoms.

The image is referenced on Swift's record artwork, which features her somewhat underwater in a aquatic setting.

"We are astonished and delighted that this musician used this portrait from the institution as motivation for her music video," an institutional leader commented.

"This is, of course, a great chance to attract visitors to the gallery who are unfamiliar with us previously."

"The recent release" earned the UK's greatest first week of this year, after moving 304,000 albums in the opening the debut period.

In the US, it generated exceeding 4 million comparable record units in the America in its first week, according to industry reports, exceeding the record set by this artist with her release "25" in the past.

The record is Taylor Swift's another album to top the UK rankings in this year, subsequent to "her previous release" in the winter month and "a prior project", when it returned to the top spot in April.

It is additionally the debut full-length project Taylor Swift has put out since she declared her upcoming wedding to athlete Travis Kelce in the summer month and shared in earlier that she had reclaimed rights over her back catalogue.